International brand communications programs delivered through the medium of sport can be a powerful driver of awareness, consumer engagement, sales and, increasingly, action for purpose-driven initiatives. It all starts with emotion...

 

This is an entry level course to global sports business with a lens on motorsport and the crossover between engineering and marketing communications - a mutually-dependent relationship in Formula One. 

 

From the basics of brand communications and global sports business ecosystems, to in-depth case studies, statistical insights and observations, the course takes the student on a step-by-step journey over 30+ short lessons and practical assignments.

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The course will suit anyone looking to enter the world of sports marketing partnerships or even those simply interested in learning more about this fascinating, increasingly booming, industry - and comes complete with personalized mentoring, career advice and networking support.