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Introduction to partnership marketing in global motorsport

International brand communications programs delivered through the medium of sport can be a powerful driver of awareness, consumer engagement, sales and, increasingly, action for purpose-driven initiatives. It all starts with emotion...


This is an entry level course to global sports business with a lens on motorsport and the crossover between engineering and marketing communications - a mutually-dependent relationship in Formula One. 


From the basics of brand communications and global sports business ecosystems, to in-depth case studies, statistical insights and observations, the course takes the student on a step-by-step journey over 30+ short lessons and practical assignments.

The course will suit anyone looking to enter the world of sports marketing partnerships or even those simply interested in learning more about this fascinating, increasingly booming, industry - and comes complete with personalized mentoring, career advice and networking support. 

Racing Car
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