This is an entry level course to global sports business with a lens on motorsport and the crossover between engineering and marketing in particular.

 

From the basics of brand communications and global sports business ecosystems (including the Tokyo Olympic Games), to in-depth case studies, statistical insights and observations, the course takes the student on a step-by-step journey over 30+ short lessons and practical's.

 

The course will suit anyone looking to enter the world of sports marketing partnerships and comes complete with personalized mentoring, career advice and networking support.