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This is an entry level course to global sports business with a lens on motorsport and the crossover between engineering and marketing in particular.
From the basics of brand communications and global sports business ecosystems (including the Tokyo Olympic Games), to in-depth case studies, statistical insights and observations, the course takes the student on a step-by-step journey over 30+ short lessons and practical's.
The course will suit anyone looking to enter the world of sports marketing partnerships and comes complete with personalized mentoring, career advice and networking support.
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