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This is an entry level course to global sports business with a lens on motorsport and the crossover between engineering and marketing in particular.


From the basics of brand communications and global sports business ecosystems (including the Tokyo Olympic Games), to in-depth case studies, statistical insights and observations, the course takes the student on a step-by-step journey over 30+ short lessons and practical's.


The course will suit anyone looking to enter the world of sports marketing partnerships and comes complete with personalized mentoring, career advice and networking support. 

Runners Taking Off
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