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PROTEUS, the International Space Station of the Ocean, will be the world's most advanced commercial underwater research, innovation and edutainment facility. 


Slated for completion in 2026 off the coast of Curacao with a capacity of 20+ Aquanauts, PROTEUS will give the gift of time to science, providing an invaluable platform for drug discovery, technical R&D, human observation, outreach, education and so much more. 


S176 has been contracted to provide partnership marketing expertise, ranging from brand identification and sales strategy to creative ideation and commercial analysis. The time for PROTEUS is NOW!    

Rocket Launch
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Gr@vity Inc. are paving the way in the fast growing space marketing communications business, taking brands into orbit and beyond with pioneering solutions. 


S176 provides targeted business development expertise through creative ideation, partnerships consultancy, lead generation, prospect pitching and presentation design. 

Over the moon (quite literally) to be supporting this dynamic, US based start-up!


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Proving that LinkedIn networking really does work after all, I built a comprehensive business relationship with Motorsport Engineer Founder and Lead Instructor, Gerard Torres, in the Summer of 2020.

Collaborating on new course initiatives, content and communications projects, we have successfully grown followers, raised awareness of the brand and most importantly - increased course uptake levels. Exciting times as Motorsport Engineer continues it's impressive introduction to the world.



Originally hired to support Account Planning for the 2019 Formula One season on behalf of lead account - PETRONAS Motorsports - requirements morphed into a comprehensive Account Director role with responsibilities across the entire marketing mix.

Supporting a team of four account specialists as well as multiple stakeholders across partners, agencies and rights holders, I helped to deliver one of the best activating years to date for the brand, setting the stage for a stronger 2020.

Digital Work
Activation Planning
PLI Global HQ
People Gathering in a Meeting Together
Stakeholder Management
Display of Stock Market Quotes
Content Development
PRPC, Johor, Malaysia
Fan Club 1
Event Execution

All videos are produced by PETRONAS Motorsports / Crunch Communications with the full support and approval of PETRONAS Global Strategic Communications (GSC) and Mercedes-AMG PETRONAS Formula One Team. All rights reserved.




'With a FRESH, PRAGMATIC and SOLUTION-ORIENTATED approach, Sport 176 can support and surpass your partnership activation objectives'  


Passionate about sport and international relations, I have worked in global sports business for over 10 years, collaborating with a diverse array of senior technical, sporting and business professionals.

Starting as a communications intern on the ING Renault F1 Program in 2008, I  have gone on to work for multiple Title Partners, agencies and brands and started Sport 176 as an independent in 2017.  


Supported by a network of experienced freelance designers, editors, comms and events professionals, I aim to bring the agility, creativity and independence that more corporate structures sometimes cannot. 

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