CONTRACT & CONSULTANCY PROJECTS
Proving that LinkedIn networking really does work after all, I built a comprehensive business relationship with Motorsport Engineer Founder and Lead Instructor, Gerard Torres, in the Summer of 2020.
Collaborating on new course initiatives, content and communications projects, we have successfully grown followers, raised awareness of the brand and most importantly - increased course uptake levels. Exciting times as Motorsport Engineer continues it's impressive introduction to the world.
Originally hired to support Account Planning for the 2019 Formula One season on behalf of lead account - PETRONAS Motorsports - requirements morphed into a comprehensive Account Director role with responsibilities across the entire marketing mix.
Supporting a team of four account specialists as well as multiple stakeholders across partners, agencies and rights holders, I helped to deliver one of the best activating years to date for the brand, setting the stage for a stronger 2020.
PLI Global HQ
PRPC, Johor, Malaysia
All videos are produced by PETRONAS Motorsports / Crunch Communications with the full support and approval of PETRONAS Global Strategic Communications (GSC) and Mercedes-AMG PETRONAS Formula One Team. All rights reserved.
'With a FRESH, PRAGMATIC and SOLUTION-ORIENTATED approach, Sport 176 can support and surpass your partnership activation objectives'
Passionate about sport and international relations, I have worked in global sports business for over 10 years, collaborating with a diverse array of senior technical, sporting and business professionals.
Starting as a communications intern on the ING Renault F1 Program in 2008, I have gone on to work for multiple Title Partners, agencies and brands and started Sport 176 as an independent in 2017.
Supported by a network of experienced freelance designers, editors, comms and events professionals, I aim to bring the agility, creativity and independence that more corporate structures sometimes cannot.