CONTRACT & CONSULTANCY PROJECTS
Proving that LinkedIn networking really does work after all, I built a comprehensive business relationship with Motorsport Engineer Founder and Lead Instructor, Gerard Torres, in the Summer of 2020.
Collaborating on new course initiatives, content and communications projects, we have successfully grown followers, raised awareness of the brand and most importantly - increased course uptake levels. Exciting times as Motorsport Engineer continues it's impressive introduction to the world.
Originally hired to support Account Planning for the 2019 Formula One season on behalf of lead account - PETRONAS Motorsports - requirements morphed into a comprehensive Account Director role with responsibilities across the entire marketing mix.
Supporting a team of four account specialists as well as multiple stakeholders across partners, agencies and rights holders, I helped to deliver one of the best activating years to date for the brand, setting the stage for a stronger 2020.
PLI Global HQ
PRPC, Johor, Malaysia
All videos are produced by PETRONAS Motorsports / Crunch Communications with the full support and approval of PETRONAS Global Strategic Communications (GSC) and Mercedes-AMG PETRONAS Formula One Team. All rights reserved.